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Mingle Now, a new venture from Blue Lithium, is pre-launch.

You can add your email to the home page for updates, or see their blog here.

charges /month for the basic plan; Yahoo’s fee is /month.

Both sites also offer premium plans that attempt to help you find a compatible mate.

Online dating is big business, drawing about 4 million U. Internet users daily in June 2006 (and 25 million monthly), and they spend a daily average of nearly 17 minutes each on these sites.

Users can browse as either matchmakers, recommending their friends, or as a dater looking for that special someone for a wing(wo)man to introduce them too.

An entire batch of next generation dating sites have emerged that are starting to nip at the established players. Recently, even Google has entered the space through their Google Base product.

One, Plentyof Fish, launched in 2003 and has over half a million monthly U. One big difference is that these sites are (mostly) free, making revenue from ad sales alone.

The site will also include a rating system to gauge member’s flakiness along with other metrics.

We’re looking forward to reviewing this when it launches – it may be great for non-dating social interaction as well.

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